IT Community Malaysia

I’ve noticed that some product demonstrations assume visitors already understand how the product works. That can make it difficult for someone seeing the product for the first time to follow along or understand its benefits.

For companies exhibiting at CES 2027, would you start with a quick introduction before showing the technical details, or let visitors explore the product themselves? I’m also curious how booth layout and screen placement affect the experience when several people gather around a demonstration.

Would working with a CES trade show booth builder help plan a more practical demonstration area? And for exhibitors preparing in Nevada, does choosing a trade show booth builder Las Vegas make coordination and on-site setup easier?

What has worked best for your team?