Does your software sell itself? Product-Led Growth (PLG) is a product-driven acquisition strategy. The community techzeel explains the way to build "self serve software" whereby the user can get to experience the value before the salesperson even speaks to them. We refer to such successful cases as Slack and Zoom. Become a member of the community techzeel and know how to create freemium plans and viral loops, which would make your software a growth engine.